S.H.E is noted as a youthful and energetic girl group.
S.H.E is a Taiwanese girl group whose members are Selina Ren, Hebe Tian, and Ella Chen. The name of the group is an alphabetism derived from the first letter of each member's name. Since releasing their first album Girls Dorm (2001), S.H.E has recorded 10 albums with sales totalling over 4.5 million,[4] and set ticketing records in each of their two concert tours. The group has acted in seven drama series, hosted two variety shows, and contributed 10 songs to six drama soundtracks. S.H.E has endorsed more than 30 companies and products, including Coca-Cola and World of Warcraft.[5][6] Thanks largely to S.H.E's success, other Taiwanese record labels began forming their own girl groups.
In 2000, Ren, Tian and Chen signed up for a singing contest, and the winner, Ren, was awarded a record contract. Tian and Chen, who were both finalists, joined Ren to form S.H.E. The trio frequently covers songs by other artists, and performs original compositions. The group produces albums under the HIM International Music label. Avex Asia distributed S.H.E's music in Hong Kong, but transferred this role to WOW Music in 2007. EMI Music China is the distributor in Singapore and the People's Republic of China.
Endorsements
S.H.E promoting Fuzion Smoothie in one of their first endorsements. As their career progressed, the group promoted more notable brands, such as Coca-Cola and 7-Eleven.In 2001, S.H.E began promoting the first of many products, including those of Digimaster and beverage chain Fuzion Smoothie. Since then, the group has endorsed numerous companies, including Bobson Jeans (2003), Bausch & Lomb (2002¨Cpresent),Coca-Cola (2004¨Cpresent), and China Mobile (2006¨Cpresent). One of S.H.E's more notable commercials was for World of Warcraft, where the girls were put into the context of a fantasy gaming world.
S.H.E regularly contributes songs for endorsement campaigns. The songs "Too Much" and "Beauty Up My Life", from their debut album Girls Dorm, were used in commercials for Sogo and Wacoal, respectively."Genesis" and "Watch Me Shine", from the 2002 album Genesis, were used for N-age, a South Korean online game. "Piquancy" , from 2004 album Encore, was used to promote the online game New Legendary Twins . In collaboration with Fahrenheit, S.H.E sang "Always Open" for 7-Eleven.
Companies frequently use S.H.E's music videos as advertising tools. The videos for "Genesis" and "Watch Me Shine" featured gameplay in N-age; "Excuse" showed flashes of Inventec's OKWAP phones. Daphne , a Chinese shoe company, used the songs "Super Model", "Laurel Tree Goddess - Daphne", and "Good Mood Just Be Yourself" for their promotional campaigns